Overview of Business and Retail Sales
I have always believed that a business is like a three legged stool with:
Operations (your product or service),
Marketing (your current and potential customers) and
Finance (your accounting and management information systems).
A weakness in any of the legs will cause the three legged stool to collapse. You have the product or service that you believe your potential customers need and I’ll assume you have the marketing strategies necessary to promote your product or service. My focus is on the third leg (Finance).
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